Google’s New Public Cloud Storage Could Upend Amazon

cloud computing

Cloud storage space is highly coveted virtual real estate.

Amazon has been the authority on massive amounts of cloud storage for some time now – last year, a third of all daily Internet users were accessing Amazon’s cloud storage at least once a day.

Twelve months ago, there were 905 billion objects stored in Amazon Simple Storage Service (otherwise known as (S3).

But, if there was someone to come in and compete with Amazon, who would it be?

Of course, it’s Google.

Google has finally made its cloud storage service available to everyone – both businesses and individuals. This could cause some trouble for Amazon, who has long held the title of cloud computing champ.

Previously, Google Compute Engine was only available for developers. Now it’s generally available, which offers “virtual machines that are performant, scalable, reliable and offer industry-leading security features like encryption data at rest.”

What’s really impressive? Google’s director of product management shared a video that demonstrated its deployment speed – a launch of 1,000 virtual server machines took less than 3 minutes. That’s 40% faster than Amazon’s average deployment.

The most compelling factors? People use Google for everything. Gmail, Google Drive, Google+, Google Calendar – those with brand loyalty (and looking to simplify their online apps) could choose Google out of sheer ease and familiarity. Something that Amazon should be wary of.

But, that doesn’t mean that Amazon is going to take a back seat anytime soon.

Google Computing Engine still does not have the capacity to compete with Amazon’s breadth and depth of feature set according to Lydia Leong at Gartner.

But, Google’s announcement did come with a 10% price cut that should appeal to consumers.

The good news? Think about what Google Fiber has done. It’s spurred other Telcos and Internet providers to offer better Internet, better features and better customer service.

With Google in Amazon’s backyard, they could bounce off one another to create better, faster, smarter cloud computing for everyone.

We’ll see if Google can hang with Amazon, and what features and add-ons the two will add in 2014.